Shark Tank Episode 706: Marques Brooks, Jovon English and Naimah Harris of Milk + Brookies in Los Angeles hope to start a tasty trend with their baked-to-order brownies and cookies mashup. (ABC/Michael Desmond)
New Yorkers have the cronut and San Franciscans the cruffin. Thanks to Milk + Brookies Inc., Angelenos have the brookie, a brownie and cookie hybrid baked like a cupcake. But it may be a long while before lines snake around the block for brookies the way they do cronuts and cruffins. Los Angeles-based, Milk + Brookies has yet to open a store front. It’s still a side project for owners Jovan English and her partners, Marques Brooks and Naimah Harris. They all still work at day jobs and bake from 5 pm to 1 am. They only sell online and through occasional pop-up stands.
The night their episode aired online orders skyrocketed 3000% from the prior day. Thanks to their Shark Tank appearance, they are negotiating a deal with a major TV shopping network. They received numerous inquiries to open brick-and-mortar stores and considered opening a shop inside a hotel chain. They are trying to develop both vegan and sugar-free options but don’t know when those will debut.
English spent $15,000 of her personal savings to start the business. It started as a hobby in October 2012 and officially launched in February 2015. She spent every waking moment working on the business in some way: baking, masterminding new recipes, creating marketing campaigns and attending events to get exposure.